Okay, we’ve heard it a million times….the money is in the list. I actually can’t stand that term and I’m about to explain why.
One of the most fundamental elements to building your online business is the understanding that people do business with those that they know, like and trust. Therefore, it only stands to reason that you should be working towards a brand that people can recognize easily, can approach because they like you and can trust that you’re not going to steer them in the wrong direction or rip them off in any way, shape or form.
One way that you can ensure that you’re doing this is to recognize that your list, the very thing that you have been working so hard to build is actually…wait for it…PEOPLE! That’s right. Real, hard working, honest to goodness people that have put their trust in YOU and whatever it is that you’re offering them.
The term the money is in the list takes away the one aspect that actually makes your list pretty priceless; the relationship! It’s in fact, the key component, in my opinion, to your success. People before profit, always.
Imagine owning an actual storefront and not having any sort of loyalty or relationship with anyone that walks through the door? Just holding your hand out and expecting them to spend their money and leave? No welcome. No “What can I help you find today?” It’s the same concept. Businesses offline and online spend years building that trust and loyalty with their customers because they want them to not only spend their money but leave, tell their friends about their experience and most importantly….come back!
Think of your list the same way. Build the relationships by working with the people you’re bringing in, provide content and value, gain their trust and I can pretty much guarantee you that when it does come time for you to make the right offer to them, they will trust YOU enough to spend their money with. But not only that, they’ll continue to come back. Imagine if you’ve actually spent some time getting to know some of them how much of an advantage you have just by simply knowing what it is they may need? That’s a game changer vs the no relationship list where you just throw any and every opportunity to make a commission in their direction. Yuck!
So while the money may be in the list, what ends up paying is not always the sales pitch but the relationship you have with the people you’ve worked so hard to bring into your list.
To Your Success,